Indicators of health paper Coursework Example | Topics and Well Written Essays - 1000 words

Indicators of health paper - Coursework Example An analysis of certain indicators of health and evaluation of the determinants of health is done in this essay to ascertain the cause of poor health in the country. Indicators of health The indicators of health which can be compared and evaluated are death rate, infant mortality rate and maternal mortality rate. According to statistics of Haiti, in the year 2009, the death rate is 8.65 per 1000, infant mortality rate is 59.69 per 1000 live births and maternal mortality ratio, as determined in the year 2005 is 670 per 100,000 deliveries (Global Health Facts, 2010). In the United States, according to the 2009 statistics, the death rate is 8.38, the infant mortality rate is 6.25 per 1000 live births and the maternal mortality rate according to 2005 statistics was 11, per 100,000 deliveries (Global Health Facts, 2010). On comparing all the 3 indicators, it is evident that despite similar death rates in both the countries, the infant mortality rate and maternal mortality rate are very hig h in Haiti when compared to the US. Determinants of health Key determinants of health in Haiti are poverty, illiteracy, environmental factors like calamities and political factors like violence. During its creation, the World Health Organization (WHO) in 1948 defined health as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity." Critics argued the completeness of this definition and in 1986, in the Ottawa Charter for health Promotion, the WHO modified the definition of health and defined it as "a resource for everyday life, not the objective of living. Health is a positive concept emphasizing social and personal resources, as well as physical capacities." Even this definition has not been accepted completely and thus several models of health have come up in an aim to provide complete definition of health. Health is determined by an interplay of several factors which are known as health determinants. The main determinants o f health are social factors, environmental factors, physical environment and; various behaviors and characteristics of the individual. While some of these determinants are in the control of the individual, many factors are beyond the scope of direct control of the individual. These factors contribute to health inequalities in a society. Some such factors include social status and income, education status, physical environment of the individual at home and work place, "social support networks", individual genetics, accessibility to various health services and gender (WHO, 2010). Higher the income, higher is the health status of an individual. Thus, poverty is a major contributor for health inequality. Individuals with lower education levels have poorer health status, lower levels of self esteem and decreased self confidence when compared to those with higher education status. Physical environment constitutes of clean and safe air, water, environment and food at home and workplace. Th ose who have better support form friends, family member and various community groups enjoy better health than those who do not have established social networks. Genetics often influences health -related behaviours like smoking, alcohol, coping skills and balanced intake of food and thus indirectly influences health of an individual (WHO, 2010). Public health researchers have identified social determinants as the main cause for health inequa

The Atlantic Slave Trade Essay Example | Topics and Well Written Essays - 1000 words

The Atlantic Slave Trade - Essay Example Such factors acted as drive towards exploitation of profitable commercial opportunities outside Europe and the desire of creating alternative trade network to the one under control of Muslim Empire in Middle East, and appeared as a threat to European Christendom. The traders from Europe wanted gold for trade in exchange for luxury goods like spices without the compulsion of obtaining such items from Middle East (Carson et. al 1-9). Initially, though the Europeans took part in Atlantic trade, other nationalities took part. These include the Italian kingdoms, Iberian kingdoms, Netherland, France and England. Such diversity enhances the initial exploration of Atlantic trade as an international exercise. The African countries that took part in transatlantic trade include Gambia, Nigeria, Mozambique, Ghana, Angola and Benin. The Caribbean and Latin America countries include Brazil, Cuba, Barbados, Haiti, Dominican Republic, Trinidad, Tobago and Jamaica. The North America and European coun tries include Netherland, France, Portugal, United Kingdom, Spain, Denmark, United States of America and Norway (Carson et. al 1-9). The significance of 1492 in relation to the slave trade entailed various events. First, period of Portuguese capture of slave started in 1941 in Morocco and ended in 1492 after discovery of America. The beginning of 1492 witnessed over ten million slaves introduced to New World. This was after famous voyage of Columbus in 1492 that led to adoption of slavery by Spaniards (Carson et. al 1-9). The choice of Africans resulted since Native Americans proved unsuitable for hard labor. They sought slaves to supply labor, and they believed Africans were strong and could withstand harsh conditions. The period after 1660 had the slaves considered inferior to the whites, and the slavery institution appeared first in statute books of the Jamestown. This made historians perceive slave or Negro similar to white indentured servant, making them live together in same c onditions. Black African laborers appeared more efficient and valuable for working in the fields than their white indentured counterparts. Africans were resistant to the hot and arid climate and were thus well adapted to those conditions. African slaves remained slaves for life, but the indentured servants were only slaves for a certain period (Carson et. al 1-9). Slaves were not Christians, hence separated from indentured servants who believed in God. Furthermore, people perceived slaves as dumb, ignorant and lazy as they never understood the dialect of the white man. The Englishmen felt superior, and they considered Africans as Negroes and property of the Englishman. Justification for Enslavement of Africans The governments from the countries that took part in the slave trade used ethical reasons to authorize slave trade. They adopted an ideology to justify their forceful enslavement of Africans. Such justification ensured consistency and unity. They believed that slaves were inca pable of ruling themselves and needed governance by others, especially the Europeans. This made Europeans appalled after realizing that Africans could be independent. They justified this disgust by claims of African being uncivilized and barbaric. The Europeans exploited this savage stereotype in their justification of enslaving Africans on a religious pretext using the name of God. Basis of such a justification was unsound owing to the complexity of civilization and government system in Africa,

Drug Culture and the Impressionable Youth

Drug Culture and the Impressionable Youth Drug Culture and the Impressionable Youth Rock and roll music and rap are the two most listened to genres by teens of the ages nine to twenty- five. Both genres are linked to the drug culture quite often through older music and music today. Rock and rap music communicate drug culture ideals to the impressionable youth through; Lyrics that speak about a drug experience, a trance-like rhythm that makes an experience either better or worse, and by the artists image in the media. All of these play a role on how the youth are influenced in society. Rock and roll has been linked to the drug culture for many years. Whether a song was written about a certain drug or whether the song was written on drugs has had society worried for its children. Children are always singing, whether with the music or just to themselves, but do parents listen to what they are singing? A popular rock band, named Green Day, have a few songs that reference illicit drug content. The song ‘Green Day contains lyrics that reference an experience after smoking marijuana. Here are some lyrics from the song: â€Å"A small cloud has fallen, The white mist hit the ground, My lungs comfort me with joy, Vegging on one detail, The rest just crowds around, My eyes itch of burning red, Picture sounds of moving insects so surreal, Lay around looks like I found something new, Laying in my bed, I think Im in left field, I picture someone, I think its you, Your standing so damn close, My body begins to swell, Why does 1+1 make 2?† Even though this song was written in 1990, it is still played on a few radio stations today. The album ‘1,039 Smoothed Out Slappy Hours, sold over five hundred thousand copies. And since then Green Day has become more popular with the youth. Green is only an example of todays music, but The Beatles and The Rolling Stones were huge role models as the drug culture started. The Beatles lyrics are descriptive of encounters with intoxicants and rely on the images and the insider knowledge associated with the meanings put forward by The Beatles (Blackman86). The Beatles had the world at their fingertips; they held the record for the most people to go deaf at a concert, not because the music was loud but because of the thousands of girls screaming at the top of their lungs (Blackman86). After the American tours, The Beatles songs moved onto new subjects with closer links to recreational drug use. On the song, ‘Tomorrow Never Knows, Lennon offers drug advice about the feeling bro ught on by drug consumption (Blackman85). In an interview by Queen and Life magazine in 1967, Sir Paul McCartney states that LSD ‘opened my eyes. It made me a better, more honest, and a more tolerant member of society (Uncut). Rock and roll lyrics speak more about an experience on an illicit drug while the next genre, rap, speak more about selling drugs to make money. Rap has not always been linked to the drug culture till about the 1990s. When children listen to the lyrics of certain rap songs, they hear how selling drugs or taking drugs to make life easier. According to Dr. Herd, an associate professor in the division of Community Health and Human Development at the University of California, illegal drug use became increasingly linked during the late 1990s to wealth, glamour, and social standing, when in comparison to earlier years, when rap music was more likely to have depicted the dangers and negative consequences of drug use (Yang). â€Å"Rap music is especially appealing to young people, many of whom look up to rappers as role models. As a public health researcher, and as a parent of a seven year old, I am concerned about the impact that long-term exposure to this music has on its listeners,† says Dr. Herd (Yang). Ludacris, who is popular with an age range from twelve to twenty-five, published a song called ‘Blueberry Yum Yum. Throughout the song, Ludacris raps about how excellent blueberry yum yum marijuana is. Here a few lines from this song: â€Å"Got a little bit of blueberry yum, yum And I never woulda thought that it could taste this good Thank God for the man who put it in my hood Its got me singin melodies I never thought I would Im feeling sorry for the homies who be smokin wood Chop chop, break it down for a player like ye Im ‘bout to find me a woman and skeet† This song was on the album, ‘The Red Light District and sold over twenty million copies worldwide (Blackman85). Ludacris is not the only rapper that sings about enjoyment of smoking marijuana other names are Snoop Dogg, Dr. Dre, and Eminem are a few examples of big name rappers that have followers of young ages listening to their lyrics and singing along. Adolescents are exposed to approximately two hundred and fifty-one references to explicit substance use per day (Parker-Pope). Adolescents are exposed to music more than any other type of media. An example is music compared to film. Adolescents listen to an average of sixteen hours each week of music compared to an average of six hours each week for films (Parker-Pope). Music is a powerful social force that taps into an individuals personal identity, memories, and mood. Lyrics are strong ways to communicate to the impressionable youth about the drug culture but there are more ways to communicate also like a trance-like rhythm. Rock and roll music and rap have many different types of sounds and beats. Shiela Whiteley, Building on Middleton and Muncies analysis, says there are stages of how rock and rap music influence drug use through a song. Whiteley says, â€Å"The first stage is manipulation of timbres, blurred, bright, tingly overlapping associated with the intensification of tripping; second stage, the upward movement in pitch which compares with the experience of being high; third, the characteristic use of harmonies lurching and oscillating which change focus; fourth, the sudden use of regular or irregular rhythms suggesting both the rush of a drug but also the trance-like condition of sounds capes and which acts to disorientate conventional musical structure, offering new enhancements from new technology employed in music and also through the process of hallucination† (Blackman100). Teens pick music to go with their drug experience. Rod Stanley, editor of ‘Dazed and Confused magazine, says in an interview if there was a new drug that came out in todays society, there would a new genre of music spring up over night, he continues to say young people work out the best music to experience a drug (Sampson). The image of the artist has always been a problem in the media and how parents can limit a child from listening to the artist music. Image is the most important part of todays world. How you look, talk, act, and present yourself is how the world will judge you. In contrast to the 1970s where artists like Jimi Hendrix, Jim Morrison, or Elvis Presely were judge on their music. Jim Morrison died in 1971 of an apparent heart attack of an overdose, but is remembered dark and psychedelic lyrics and for occasionally taking off his clothes on stage. Drug deaths are highly romanticized in the world of popular music by the media, fans, musicians, and the industry (Blackman94). Drug induced deaths of pop stars establish new ‘consumer shrines that feed on and promote person and artistic mystery, followed by endless repackaging of existing material, remixes or releases of unsanctioned songs (Blackman94). Kurt Cobain, former lead singer of Nirvana, overdosed numerous times and was told to go to rehab but disappeared and committed suicide. Rap has a bad rap for its image because of how the artist presents themselves in th e media. Snoop Dogg has been arrested five times with the possession of marijuana (Whillans). Snoop Dogg is not the only one with a bad reputation on getting caught with marijuana. Such artists as Juvenile, Lil Wayne, Sir Paul McCartney, Keith Richards, and John McClure are just a few examples of popular

Langston Hughes and Religion Essay -- African American Poets Poetry Li

Langston Hughes and Religion Langston Hughes in several poems denounced religion, inferring that religion did not exist any longer. In reading these poems, the reader canes that Hughes was expressing his feelings of betrayal and abandonment, against his race, by religion and the church. Hughes had a talent for writing poems that would start a discussion. From these discussions, Hugh es could only hope for realization from the public, of how religion and the church treated the Black race. Hughes wrote two poems that generated a lot of discussion about religion and African-Americans. One was â€Å"Drama for Winter Night (Fifth Avenue),† the other was â€Å"Goodbye Christ.† Once when Hughes was asked about religion, he responded, â€Å" I grew up in a not very religious family, but I had a foster aunt who saw that I went to church and Sunday school† (qtd. In Emanuel 914). Even though Hughes grew up attending church and Sunday school he could see how religion and churches treated his race. This is evident in â€Å"Drama for Winter Night (Fifth Avenue)†. The poem begins: You can’t sleep here My good man, You can’t sleep here. This is the house of God. The usher opens the church door and goes out. (1-5). In doing this, the usher of the church on â€Å"Fifth Avenue,† abandoned someone less fortunate in order to maintain a good appearance. This â€Å"house of God,† which should be opening its doors to give a he lping hand, turns away a man in need of help. Hughes shows betrayal in the same poem, when the less fortunate man asks St. Peter if he can stay. St. Peter replies, â€Å"You ca... ...nt of the Black race by religion and the church. I feel Hughes was successful in this endeavor. Hughes sums his whole perspective of religion, the church and the Black race, when he told a reporter, â€Å"Religion is one of the innate needs of mankind. What I am against is the misuse of religion.† (qtd. Emanuel 914). Works Cited Berry, Faith. â€Å"On Hughes’s Repudiation of ‘Goodbye Christ.’ â€Å" Meyer. 916-17 Emanuel, James A. â€Å"Hughes’s Attitudes toward Religion.† Meyer. 914-15. Hughes, Langston. â€Å"Drama for Winter Night (Fifth Avenue).† Meyer. 891: ---. â€Å"Goodbye Christ.† Meyer 898-99. Meyer, Michael. ed. â€Å"Langston Hughes (1902-1967).† The Bedford Introduction to Literature 4th ed. Boston: St. Mart in’s Press,1996. 883-89. Meyer, Michael. ed. The Bedford Introduction to Literature. 4th ed.Boston: St.Martin’s

Respect Essay

Respect Respect can be defined as a positive feeling of esteem for a person or entity. It denotes the regard and consideration shown by an individual towards others. Respect cannot be demanded, it is an asset that has to be earned. From the very childhood kids are taught to respect their parents, elders, teachers and an unending list of social obligations. But an ambiguity arises when the teachings do no match the practical experiences. Children find it hard to respect certain persons or the same person in differing situations, viz.If a parent generally behaves positively with the children, it is normal for the child to reciprocate and show the same behaviour. But the anomaly arises when a parent confront or scold the child to make him understand a certain thing. The child wants to reciprocate his behaviour but the parent defies his behaviour and tells the child to respect him. Here the respect is tried to be imposed and not earned. This is a contradiction to respect. Nobody can earn respect by suppression or by flaunting power.It is a deliberate action that cannot be forced upon others. There is an individualistic form of respect also, which is well known as self-respect. If an individual cannot respect himself, he cannot respect any other person. A feeling of worth and rational judgement gives rise to self respect. Respect plays a roll in our every day lives. When we go to school, there's respect. When we go to a restaurant, there's respect. When you go to your family reunion, there is respect. You may not notice it, but that's only because they are being respectful to you .If your not respectful then you will be disrespected because your being mean. So you should always be respectful to others so they will treat you the way you want to be treated. If you are respectful to others then you can get good jobs because they'll like you. The better the job is the better your life will be in the future, and trust me you want a good and happy future. Jobs will get yo u money for your great future. So always try to advance to a higher paying job. So respect can do lots of things that will help us with our future.So never stop caring! Respect isn't the only right thing to do, but is also the best way to make a lot of friends. You being respectful will help you from being depressed from loneliness. You should be honest, kid, nice, gentle, relaxed, and happy to make friends. The word respect is a word to summarize all of the things above and plenty more. Things like being quite while someone is talking, or not bothering someone when they're in bad mood. I see respect all the time, that's what makes every thing so easy to do and no one gets sad.If I ever saw someone get knocked over and there stuff is on the ground scattered all over, I would definitely help him pick it up. Because other wise I would feel bad watching them pick it up all by themselves. Always treat others the way you would want to be treated. This way you will be respected and loved. My definition of respect is being nice, generous, and helpful. Because all of those things can be the best things to do if you want to be respectful, which you should always be. So next time I talk in class out of turn, I will remember this five page essay on respect.

Analyse Conan Doyle’s The Hound of the Baskervilles Essay

These two findings are very important as they provide the reader with shocking information. This is because we discover that Mr and Mrs â€Å"Stapleton† are actually husband and wife. Even more we realise that Mr and Mrs â€Å"Stapleton† are actually the Vandeleurs. As a result of this great deception the finger points to Mr and Mrs Stapleton as being the murderers. This information is the most vital information which will help to solve the mystery. There are points in the novel where events simply provide Watson and Holmes with information. The events which provide information are almost always false leads which create a sense of uncertainty as to who is the criminal. â€Å"Go back to London! Start tonight!†¦ Hush my brother is coming! † chapter 7 This quote is said by Miss. Stapleton to Dr. Watson as she mistakes him for Sir Henry. This prompts Watson to investigate further into the Stapletons as it is very mysterious as to why she would like Sir Henry to go back to London. This is because she doesn’t want her brother Mr. Stapleton to find out that she has said this and when she discovers that she was actually talking to Watson she takes back her comment. This was actually a false lead as we discover in the later part of the investigation, which was put in by Conan Doyle so the reader is kept in suspense as to whether she had a hand in the death of Sir Charles until the di nouement. Even though there is the interviewing of people in â€Å"THOTB†, they don’t provide their own version of events of the crime. Dr. Mortimer is the only person who really provides Holmes with information of what he thought happened at the murder scene. Conan Doyle has used a different approach to the nature of the investigation because most of the information is gathered behind the scenes or events provide information. By doing this Conan Doyle has made his novel unique and perhaps more interesting than the typical investigation as there is a greater anticipation as to whom the killer could be. Sherlock Holmes fits the profile of a classic detective very well and this is evident in â€Å"THOTB† from the start of the novel. The detective is usually more or less socially isolated and referred to as a â€Å"loner†. We can see this in â€Å"THOTB† from the fact that Holmes only â€Å"socialises† with Watson, but then one could argue that he only socialises with Watson because he enhances his intellect by comparison. Holmes does not have any family and the fact that he rests upon the moor for a lengthy period of time suggests that he is used to being alone. â€Å"I knew that seclusion and solitude were very necessary for my friend in these hours of intense mental concentration in which he weighed every particle of evidence†¦ â€Å"

Milagro Beanfield War essays

Milagro Beanfield War essays The Milagro Beanfield War chronicles how local, traditional cultures that are deemed incompatible with modernization. This is seen in the tensions between Chicano communities in Milagro, New Mexico and the land development corporation that wants to turn the community into a resort community and golf course. When Joe Mondragon irrigates his makeshift beanfield with water diverted from a stream that "belongs" to developer Ladd Devine, the farmer/handyman becomes a catalyst that brings these The conflict theorists offer a good framework for a sociological analysis of the events depicted in The Milagro Beanfield War. The conflict perspective sees society as being composed of different groups with contradictory interests. Conflict theorists are critical of functionalists, who believe that these disparate interests can be resolved amicably. Instead, theorists like Karl Marx have argued that ruling class interests will come to dominate over the needs of others. Members of the ruling class would use all the means at their disposal in order to assure their interests are served, including money, political connections and other social institutions. This is true, even when these interests are detrimental to other segments of society. In the case of The Milagro Beanfield War, the ruling class interests are represented by Ladd and his cadre of developers. Rounding out the cast of ruling class interests are Ladd's ditzy wife Flossie, state police officer and hired gun Montana and even the incompetent state governor. Because of his wealth and political connections, Ladd has Montana at his disposal to keep Milagro residents in line. At various times throughout the film, even the Milagro town mayor and the town sheriff seem to be in Devine's pocket, afraid or reluctant to help their own constituents. The conflict perspective believes that it would be useless for ...

Narrative Sexual Essays

Narrative Sexual Essays Narrative Sexual Essay Narrative Sexual Essay The greater part of our happiness or misery depends upon our dispositions, and not upon our circumstances. ? Martha Washingtons is common that circumstances comes along our way. But what is essential to us is how we seek solutions to correct all our mistakes. The program starts at nine oclock in the morning. It opens through the prayer of Miss Izard Lei Calcium followed by our National anthem led by Kristin Gang. Aubrey Raglan , the emcee , state the sequence of the program. Officially it opens by the welcome remarks of Mrs.. Jean Guildhalls. The speaker was introduced by Preside Battista. Tatty, Banner O. Bout, the spokesperson of NEST, shareowner of Bout- Bout Law office, a man of law and a man of wisdom. He tackles about The Sexual Harassment on Workplace and emphasize that sexual harassment describes unwelcome sexual advances, requests for sexual favors, or other verbal or physical conduct of a sexual nature. And expands with other related Republics Acts and civil cases. After he speaks, he was given a plaque stating Certificate of Recognition signed by respective people. And a welcome address delivered by Florence Alveolar.

Guide to a Successful Nursing Career

Guide to a Successful Nursing Career Are you thinking about becoming a nurse? A nursing career is always a safe bet, no matter what the economic climate because it is a career that is in high demand. So whether you’re a new nurse or a veteran, this guide will walk  you through step by step.Explore a variety of nursing career optionsMaybe you’re not sure where to start with your job search. Whether you’re a current nurse looking for a new gig or just starting out of nursing school, the following articles can lead you on the way.Top 7 highest paying nursing jobs10 nursing careers you didn’t know existed5 types of nursing specialty careers [infographic]Nursing job listingsIn fact, TheJobNetwork has thousands of listings for you to explore, no matter what nursing career field you hope to enter. Check a few out below, and search for yourself to find the specific type of nursing that interests you.Registered NurseLicensed Practical NurseNurse PractitionerCritical  Care NurseEmergency Room Nurse Or sign up for TheJobNetwork to receive the perfect nursing job matches based on your profile.Consider nursing as a career changeOr maybe you’re diving into the nursing career pool after years toiling away at another career. You’re not alone–many decide nursing is for them well into their working years.Why nursing is a popular option for career changersDesign the perfect application package to get a nursing jobIf you’re in the midst of your application process, check out the below on how to best structure your application package in order to impress hiring staff and get the job you want.How to ace your nursing interviewHow to create a nursing resume to get you hired8 steps to creating a great nursing resumeHear from seasoned nurses what really goes onYou’ll never know what  really  goes on in such a high stress and emotional career until you’re in the thick of it. It’s best to learn from seasoned nurses what to expect–both great and terrible. They’ll have the info on what you need to succeed†¦and survive.6 secret weapons you won’t learn in nursing school10 of the most inspirational parts of nursingThe top 10 secrets nurses never tell their patients [infographic]Learn why nursing is super-tough and how to deal with hard daysIf you’re currently toiling in the trenches, you know with the highest of highs also come the lowest of lows–it’s inevitable in a career where people’s lives are literally in your hands.22 reasons being a nurse is really hard7 stress management techniques for nursesArrive at your first nursing job preparedYou might have a picture in your head of what a nurse looks like. You likely have encountered nurses in various medical establishments throughout your life, either  as a patient or as an advocate for a loved one. But if your first day is approaching, it’s great to come armed with the tools you need to impress†¦and again, to survive. (a common theme!)14 things you need to know as a new nurseYou’re either considering or are already on the wonderful, twisty, and rewarding road of nursing. Good luck, and we thank you for all you do!

The Novikov Telegram, September 27, 1946 Essay Example | Topics and Well Written Essays - 1000 words

The Novikov Telegram, September 27, 1946 - Essay Example The evidence he uses to justify this perspective stems from the â€Å"the real meaning† of the claims of the American leadership of the right to lead the world. These words have been followed up by the enlisting of the army, the air force, the navy, industry, and science in America to serve this long-term goal of the American foreign policy. In addition Novikov cites the existence of â€Å"broad plans† for the expansion leading to world domination, and the use of diplomacy in implementing these plans by the setting up a system of air and naval bases that are far beyond the boundaries of the United States of America. Further evidence cited by Novikov to justify the long-term goal of world domination in American foreign policy through the arms race and the development of â€Å"newer types of weapons†. The newer types of weapons that Novikov refers to are the atomic bombs possessed by the United States of America, which at that time was not possessed by any other co untry. Novikov goes on further to say that the United States of America was moving towards ending the allied occupation of Germany so that by establishing democracy in Germany, it could be used to in the service of the plans of the United States of America for world domination. (1). To Novikov the American strategy in its timing of entry into Second World War was planned on assisting it aims to dominate the world. During the Second World War the main theatres of war were in Europe and Asia. As far as possible the United States of America would not enter the Second World war and if pushed to it would delay its entry in such a manner that with minimal effort it could decide the course of the war, as the main combatants by then would weak and weary of the war. This strategy had to twin benefits on one hand the leading nations of the world involved in the battles of the second world war would be weakened while the fresh American forces would retain their strength and this would allow them to

Plato and Rousseaus Commentary on Constitutional Breakdown Essay

Plato and Rousseaus Commentary on Constitutional Breakdown - Essay Example Plato thus emphasized that democracy, just like oligarchy, draws a rift between the rich and the poor (Rosen, 2008). With the perceiving the rich as plotting against them, they seek protection through rallying their support behind a champion. With the increasing support of the mob, such a champion is likely to turn into a tyrant. For Plato, the law ought to be a defining factor for all the actions of individuals within a certain jurisdiction and that people have to lose their freedom for the sake of gaining peace and harmony. To prevent degeneration of the constitution, Plato postulates that the law has to become the master of the government and the government to be its slave, so that every person is answerable to the law. In addition, Plato suggests that for a constitution to be effective then the government should be run by the best (aristocratic), so that the leaders are highly wise and that they receive proper training concerning how a state should be run. Contrary to Plato’s view, Rousseau believes that constitutions that fail to recognize the individual moral responsibility of the citizens is bound to degenerate with time. As such, for any constitutional coercions to be justified, they must be based on certain general agreements among the citizens. Rousseau observed that constitutional governments were driven by an assumption that citizens within a given state, regardless of their divisions in terms of personal opinions, remain firmly in agreement concerning the desire to share the same political existence.

The structure of the legal profession in the United Kingdom Essay

The structure of the legal profession in the United Kingdom - Essay Example The essential difference between the two was that a barrister could represent a client in court, whereas a plain solicitor could not (Farley, 2001). A brief explanation of the reasons given for the division between the two types of lawyers will explain both the advantages and disadvantages of the fused system that has now been proposed and appears to be inevitable in the near future. The barrister was traditionally trained at one of the Inns of Court, and undertook both formal legal training and practical experience under the pupilage of a senior barrister. This system was meant to ensure that there was a relatively small but highly experienced group of trial advocates who would give the highest quality of representation to clients whose cases actually got to court, and who would also maintain a smoothly running court because they were specialists in that procedure (Hailsham, 1983). There were also other reasons given for having a separation between barristers and solicitors. These include the fact that having an independent barrister reviewing a cause for action enables the client to receive a fresh and independent opinions. The barrister system also enables smaller firms of solicitors to compete with larger firms as they all have access to the same independent barristers (who are legally barred from forming partnerships). A barrister can also act as a kind of check and balance on a solicitor during the trial, and if incompetence is seen may advise the client on a possible cause for action against the solicitor. The disadvantages of the barrister system are supposedly many, and these are starting to outweigh the perceived advantages throughout the British legal system. These include the fact that having more than one legal adviser leads to higher costs. It is also argued that as barristers depend upon solicitors for their work referrals, they are unlikely to criticize them. Thus the "checks and balances" idea is somewhat offset by the fact that a barrister is unlikely to bite the hand that feeds him/her. The over-specialization of barristers means that they may not have sufficient legal exposure outside of their fields and thus may not in fact give the best representation in cases that overlap several areas of the law (Clementi, 2004). As the government has suggested the legal system in Britain is widely regarded as "outdated, inflexible, over-complex and insufficiently accountable or transparent" (Clementi, 2004). The idea that the two major sections of the legal service system:- solicitor and barrister - should be fused together, is currently gaining steam within the United Kingdom. The main thrust for future developments is to be found within the very title of the government's latest policy issuance on the subject: The Future of Legal Services: Putting Consumers First (Crown, 2005). The government is careful not to suggest that those solicitors and barristers that currently work separately are in general offering bad services to their clients, stating that "the professional competence of lawyers is not in doubt . . . the caliber of many of our legal professionals is among the best in the world" (Crown, 2005). But the report goes on to say that "many consumers are finding that they are not receiving a good or fair deal." In response to this the government seeks to produce a legal system that is "efficient, effective and economic" and which will be a "transparent and accountable industry" (Crown,

Martha McCaskey Harvard Business School Essay Example | Topics and Well Written Essays - 500 words

Martha McCaskey Harvard Business School - Essay Example At Seleries, McCaskey was posted to work at the industry analysis division ('Martha McCaskey 4). The first assignment at the division was to conduct a competitive analysis study for the company. The excellence with which McCaskey completed this first project earned her complementation by her seniors at the company. Her report was termed as being the best received since the beginning of the enterprise. She had done an excellent job. McCaskey's second assignment that came two weeks later was to conduct a competitive analysis for another company that made printed circuit boards (Martha McCaskey 4). Due to the sensitivity of the project, McCaskey was assigned two other members of the old guard to work with. The task was quite arduous given the lack of information and cooperation from his assigned members of the project. The report took too long to complete. Over nine months.Despite the many tasks, McCaskey developed her attitude of maintaining integrity in completing the assigned project s. Her efforts were recognized and appreciated. In 1996, McCaskey was given a substantial salary increase and a bonus of $25,000 (Martha McCaskey 5). The Silicon 6 Project came in January 1997. The project involved an old client for Seleries and concerned a new type of computer chip that was being produced by a primary competitor to the customer. There was required a detailed information concerning the costs and manufacturing processes for the new computer chip (Martha McCaskey 6). The project was assigned to McCaskey.

Consumption and convergence Essay Example | Topics and Well Written Essays - 750 words

Consumption and convergence - Essay Example Consequently the concept now commands preponderance over format. The ensuing fusion of till now estranged media has finally made way for the virtual world that is far more interesting and tangible as compared to the utterly scattered version of reality offered by the analogous media. Murdock celebrates the advent of digitization by declaring that, â€Å"This age of analogue communications is now coming to an end. It is giving way to a new media landscape based on digital technologies (2008: 35).† Convergence is a natural and direct outcome of the homogenization of format made possible by digitization. Merriam-Webster dictionary defines ‘convergence’ as, â€Å"the merging of distinct technologies, industries or devices into a unified whole (2009).† Hitherto the concept of convergence had certain negative connotations associated with it because of the fear of a possible concentration of power and the annihilation of diversity. Yet, the fact is that convergence is a direct response to the needs and preferences of the contemporary consumer who thrives in a scenario where the line between work and entertainment is very think and the enhanced access facilitated by the compatibility of variegated portals is in high demand. It will get really feasible to grasp this idea by pragmatically comparing two recent instances of media convergence i.e. PS3 and Nintendo WII videogame consoles. On November 11, 2006, Sony Entertainment officially released its much anticipated Play Station 3 (PS3) video console in Japan. This was followed by a US release on November 17, 2006 and then in Europe on March 23, 2007. The PS3 was not being marketed as just a video game console but as a home multimedia system. This is because the PS3 is packed with various technologies that can readily be consumed through other platforms. The PS3 console is manufactured with an inbuilt BLUE RAY disc

Business Website and Children Clothing Research Paper

Business Website and Children Clothing - Research Paper Example The paper will also deal with issues related to the questions of how to buy a domain, how to trademark and protect logo. Step 1 Identify the problem that needs to be solved or opportunity that needs to be developed Essentially, any new business venture is mainly aimed at recognizing and creating an opportunity in the market (Nieman, 2003. In this case, the internet has brought about an opportunity that can makes it possible to market any product since it is a widely used channel of communication during the contemporary period given that it can reach a lot of people from different geographical locations. In terms of clothing, it can be seen that there are no large chain stores in different regions that specialize in selling baby/kids/children clothes. These products can be found in large conventional clothing shops that also sell clothes for adults. Therefore, it can be seen that there is a gap which exists in the market in terms of marketing and selling children’s clothes sinc e some of the consumer needs that are not adequately satisfied. In order to solve this problem, it is wise to start an e-business website that specializes in selling children’s clothes. This strategy is likely to be very effective in filling the gap that has been identified in this case. In other words, this business venture is likely to add value in the market if the following factors are carefully taken into consideration. Product identified and clearly defined- an assortment of children’s clothing would be sold online. The new e-business venture will specialize in selling these products to different customers in different areas. All business can be carried through the use of the internet and the products purchased can be delivered to the customers. Reason for product- there is a gap in the market where it can be seen that there are few actors in this sector who specialize in selling products that are specifically meant for children. Children’s clothes are oft en found in conventional clothing shops and this business is likely to be very convenient to many shoppers since they can get exactly what they would be looking for. STEP 2: Select a general topic area related to the problem or opportunity to research The general topic related to the problem or opportunity identified is concerned about the aspect of how to start a business. In this case, an opportunity has arisen and it can be seen that starting an online business to sell children’s clothes can be the best solution to address this issue. According to the Wall Street Journal (2012), there are different steps that ought to be taken into consideration when starting up a business. Starting a new business venture requires proper preparation and an entrepreneur should first decide if he or she is suitable to run that kind of business. This is very important since starting a business venture is not an overnight event. Entrepreneurship is about identifying opportunities that exist in the market and then measure are put in place in order to utilize the opportunity that exists at that particular moment in the market. The other important element to consider is about how to register a trademark for a company name. This element is very important since it helps to distinguish one company from the other. Whilst there are many companies that specialize in offering different products, they must be distinguished. According to the Wall Street Journal, this process can be done online and the company can also get the legal

Consumption and convergence Essay Example | Topics and Well Written Essays - 750 words

Consumption and convergence - Essay Example Consequently the concept now commands preponderance over format. The ensuing fusion of till now estranged media has finally made way for the virtual world that is far more interesting and tangible as compared to the utterly scattered version of reality offered by the analogous media. Murdock celebrates the advent of digitization by declaring that, â€Å"This age of analogue communications is now coming to an end. It is giving way to a new media landscape based on digital technologies (2008: 35).† Convergence is a natural and direct outcome of the homogenization of format made possible by digitization. Merriam-Webster dictionary defines ‘convergence’ as, â€Å"the merging of distinct technologies, industries or devices into a unified whole (2009).† Hitherto the concept of convergence had certain negative connotations associated with it because of the fear of a possible concentration of power and the annihilation of diversity. Yet, the fact is that convergence is a direct response to the needs and preferences of the contemporary consumer who thrives in a scenario where the line between work and entertainment is very think and the enhanced access facilitated by the compatibility of variegated portals is in high demand. It will get really feasible to grasp this idea by pragmatically comparing two recent instances of media convergence i.e. PS3 and Nintendo WII videogame consoles. On November 11, 2006, Sony Entertainment officially released its much anticipated Play Station 3 (PS3) video console in Japan. This was followed by a US release on November 17, 2006 and then in Europe on March 23, 2007. The PS3 was not being marketed as just a video game console but as a home multimedia system. This is because the PS3 is packed with various technologies that can readily be consumed through other platforms. The PS3 console is manufactured with an inbuilt BLUE RAY disc

Labor union membership Essay Example for Free

Labor union membership Essay Research Question: Is there a relationship between highest year of school completed and socioeconomic index? The two interval/ratio variables are respondent’s highest year of school completed and socioeconomic index. The independent variable is respondent’s highest year of school completed and dependent variable is respondent’s socioeconomic index. The null and alternate hypotheses are Null hypothesis, H0: There is no significant relationship between highest year of school completed and socioeconomic index. Alternate Hypothesis, H1: There is a significant relationship between highest year of school completed and socioeconomic index. The variable highest year of school completed measures respondent’s education in terms of years of schooling completed. The unit of measurement is in years. The variable is a good example for the interval level of measurement, as it has not only a rank but also has meaningful intervals between scale points. The variable socioeconomic index measures respondent socioeconomic index scores reflecting the education, income, and prestige associated with different occupations. There is no unit of measurement for an index value. It is measured in terms of number (or percentage). The variable is a good example for the ratio level of measurement, as it have all the properties of the other three data types (nominal, ordinal and interval), but in addition possess a meaningful zero that represents the absence of the quantity being measured. The average highest year of school completed of respondents is about 13. 15 years and varies from mean by about 3. 04 years. About half of the respondents have highest year of school completed is above 13 years. The range of highest year of school completed is 20 years with minimum and maximum being 0 and 20 years, respectively. A 95% confidence interval for respondent’s highest year of school completed is between 12. 99 to 13. 30 years. Thus, it can be said with 95% confidence that respondent’s highest year of school completed is between 13. 0 to 13. 3 years. The average socioeconomic index of respondents is about 47. 24 and varies from its mean by about 18. 76. About half of the respondents have socioeconomic index above 38. 9. The range of socioeconomic index is 80. 1 with minimum and maximum being 17. 1 and 97. 2, respectively. A 95% confidence interval for respondent’s socioeconomic index is between 46. 26 to 48. 22. Thus, it can be said with 95% confidence that respondent’s socioeconomic index is between 46. 26 to 48. 22. The value of correlation coefficient between highest year of school completed and socioeconomic index is about 0. 585. This indicates a moderately strong positive relationship between highest year of school completed and socioeconomic index. In other words, there appears that as respondent’s highest year of school completed increases, respondent socioeconomic index increases. The regression equation is given by Socioeconomic Index = – 0. 255 + 3. 613(Highest Year of School Completed) The slope regression coefficient is given by 3. 613. This suggests that for every years increase in respondent’s highest year of school completed, increases respondent socioeconomic index by about 3. 613, on average. The intercept regression coefficient is given by – 0. 255 and it has no meaning in given context. The value of coefficient of determination (R2) is 0. 343. This suggests that highest year of school completed explains about 34. 3% variation in respondent socioeconomic index. However, the other 65. 7% variation remains unexplained. Thus, there is moderate effect of highest year of school completed on respondent socioeconomic index. Highest years of school completed significantly predicts respondent socioeconomic index, ? = 0. 59, t(1414) = 27. 15, p . 001. Highest years of school completed also explains a significant proportion of variance in respondent socioeconomic index, R2 = . 34, F(1, 1414) = 737. 24, p . 001. In other words, there is a significant relationship between highest year of school completed and socioeconomic index. We can reject the null hypothesis at the . 05 level of significance as p-value (. 001) is less than . 05. Thus, we can conclude that the research hypothesis is valid for the population of interest and we should generalize to the population level. Since, the sample size is large; therefore, we do not risk any type of error in offering this conclusion. The only concern is that the assumptions (The errors (residuals) are normally distributed, have constant variance and are independent.) related to simple regression analysis is not checked. Research Hypothesis 2 Research Question: Is there a relationship between highest year of school completed and number of hours per day watching television? The two interval/ratio variables are respondent’s highest year of school completed and number of hours per day watching television. The independent variable is respondent’s highest year of school completed and dependent variable is number of hours per day watching television. The null and alternate hypotheses are Null hypothesis, H0: There is no significant relationship between highest year of school completed and number of hours per day watching television. Alternate Hypothesis, H1: There is a significant relationship between highest year of school completed and number of hours per day watching television. The variable highest year of school completed measures respondent’s education in terms of years of schooling completed. The unit of measurement is in years. The variable is a good example for the interval level of measurement, as it has not only a rank but also has meaningful intervals between scale points. The variable number of hours per day watching television measures respondent number of hours per day watching television programs. The unit of measurement is in hours per day. The variable is a good example for the ratio level of measurement, as it have all the properties of the other three data types (nominal, ordinal and interval), but in addition possess a meaningful zero that represents the absence of the quantity being measured. The average highest year of school completed of respondents is about 13. 05 years and varies from mean by about 3. 08 years. About half of the respondents have highest year of school completed is above 12 years. The range of highest year of school completed is 20 years with minimum and maximum being 0 and 20 years, respectively. A 95% confidence interval for respondent’s highest year of school completed is between 12. 89 to 13. 30 years. Thus, it can be said with 95% confidence that respondent’s highest year of school completed is between 12. 9 to 13. 2 years. The average number of hours per day watching television of respondents is about 2. 89 hours and varies from its mean by about 2. 23 hours. About half of the respondent’s number of hours per day watching television is above 2 hours. The range of number of hours per day watching television is 24 hours (may be data error) with minimum and maximum being 0 and 24 hours (may be data error), respectively. A 95% confidence interval for respondent’s number of hours per day watching television is between 2. 78 to 3. 01 hours. Thus, it can be said with 95% confidence that respondent’s number of hours per day watching television is between 2. 8 to 3. 0 hours. The value of correlation coefficient between highest year of school completed and number of hours per day watching television is about -0. 289. This indicates a weak moderate negative relationship between highest year of school completed and number of hours per day watching television. In other words, as respondent’s highest year of school completed increases, number of hours per day watching television decreases. The regression equation is given by Hours per Day Watching TV = 5. 636 – 0. 210(Highest Year of School Completed) The slope of regression coefficients is given by –0. 21. This suggests that for every year increase in respondent’s highest year of school completed, decreases respondent’s number of hours per day watching television by about 0. 21 hours, on average. The intercept of regression coefficients is given by 5. 636, which suggests that individual with no education watches about 5. 6 hours of television each day, on average. The value of coefficient of determination (R2) is 0. 084. This suggests that highest year of school completed only explains about 8. 4% variation in respondent’s number of hours per day watching television. The other 91. 6% variation remains unexplained. Thus, there is very weak effect of highest year of school completed on respondent’s number of hours per day watching television. Highest years of school completed significantly predicts respondent’s number of hours per day watching television, ? = -. 29, t(1483) = -11. 64, p . 001. Highest years of school completed also explains a significant proportion of variance in respondent’s number of hours per day watching television, R2 = . 08, F(1, 1483) = 135. 52, p . 001. In other words, there is a significant relationship between highest year of school completed and number of hours per day watching television. We can reject the null hypothesis at the . 05 level of significance as p-value (. 001) is less than . 05. Thus, we can conclude that the research hypothesis is valid for the population of interest and we should generalize to the population level. Since, the sample size is large; therefore, we do not risk any type of error in offering this conclusion. The only concern is that the assumptions related to simple regression analysis is not checked.

Social Media Is A Growing Phenomenon Media Essay

Social Media Is A Growing Phenomenon Media Essay Social media is a growing phenomenon in our present information age. For many persons, particularly the youth, social media and other newmedia tools provide the platform to create, disseminate and share information among groups and in other cases consolidate existing connections (Lind Zmud, 1995; cited in Haythornthwaite, 2002). The power and influences of the social media phenomenon in shaping our world today cannot be overlooked. Its impact is witnessed as a coordinating tool for a significant number of the worlds political movements. The angry protests that pushed the removal of Philippine President Joseph Estrada (Shirky, 2011; Safranek, 2012) and the political revolutions that took place in the Middle East commonly referred to as the Arab Spring are but some examples of the potency of the social media in empowering citizens and projecting their will. Again in political campaigning, social media is credited to have contributed significantly to the electoral success of then candid ate Barak Obama as his adoption of the technology facilitated his reach to and garnering support from many young voters, and also support his fundraising during the 2008 American presidential elections (YouTube and the 2008 Election Cycle in the United States, 2009; Haley, 2011/12). In Ghana, a number of the presidential and parliamentary candidates for the 2012 elections have created presence on the various social media platforms targeting their campaign messages at the different social groups found on these platforms. Advertisers, marketers as well as other businesses and brands in Ghana are gradually adopting social media to facilitate interactions between themselves and the audiences they seek to reach. The trend in this means of communication is not much different from what is happening globally. The social media fad is believed to have enhanced cultural exchanges (Grincheva, 2012), created, maintained and deepened social ties in a significant number of social settings (Haythornthwaite, 2002). For quite a number of people, it is almost impossible to exist in our present world and not be affected by the social media phenomenon. It has become part of our new world which is driven extensively by information and communication. The importance of civic engagements in democratic dispensations cannot be over emphasised. Various works suggest less civic engagements in many western nations (Banaji Buckingham, 2010). These works imply decreases, especially among Americas young generation, in social and political happenings such as volunteering for community activities and voting to elect political officials. They conclude that such apathy towards civic engagements poses a threat to the countrys democracy. Civic conversation or discourse is a useful measure of civic engagements. Good civic discourse,à ¢Ã¢â€š ¬Ã‚ ¦enriches the set of ideals and choices by which citizens govern themselves (Institute for Civic Discourse and Democracy, 2006). Thus in a time where Information and Communication Technology tools are facilitating efficient communication and have become an attraction for many, noticeably the youth, understanding its adoption for the promotion of civic discourses in Ghana cannot be overlooked. Background The social media application runs on the foot of the internet technology. The internet in our world today directs the manner in which efficient means of communication is carried from place to place, person to person and culture to culture. There are expectations that the internet will become ubiquitous (Rao, 2012). Researchers and scholars have divergent opinions of the impacts of the internet and new media technology on our world today. Their opinions are expressed broadly in utopian and dystopian perspectives and cover all aspects of life of which the technology is experienced. The utopians appreciate the Internet as a potentially enormous tool for good. The positive possibilities from the Internet include supporting the practice of democracy, human interactions, concerted political action, education, etc. On the other hand the dystopians, the cyberpunks and the alarmists, see danger in every digital project to the extent of its cause to an ultimate loss of our humanity. The many t exts messages, Facebook comments or tweets that pour into radio and television programmes each day according to Utopians proponents are indicative of the internet empowering ordinary citizens to participate and have their voices heard in the discourses on issues that affect their lives in the communities they live in. However, when stories such as the murder of a 25 year old girl by friends she had met on Facebook make the news (Adeboye Ayodeji , 2012),dystopian proponents have cause to warn of the dangers of the internet technology. (Bell, 2001) Understanding the internet and all its associated technology and applications requires an understanding of the dimensions under which the internet can be studied. Bell explains three ways to understanding the internet or its synonym cyberspace: the material, symbolic and experiential. Bell cites Stanley Aronowitz (1996) as providing the terms ontology, phenomenology and pragmatics as other synonyms to discuss ways of thinking about the internet technology. Material stories of the internet technology provide a historical understanding of how the technology came to exist and the transformations it has undergone. Thus the advent of the ARPAnet-a network of geographically separated computers that could exchange information between military installations (Bellis, 2012) is an example material understanding of the internet technology. Symbolic stories of the internet or cyberspace give literary and generic accounts most notably in cyberpunk but also in science fiction and other speculative fiction (Whittaker, 2004). Bell, citing Jordan (1999), provides an explanation to symbolic stories of cyberspace as the ways in which the realm of cyberspace is depicted in films and fiction, e.g. Robocop, Matrix. Robocop treats symbolic representations of the bad cop and the good cop (Newitz, 1997), scenarios which are on-going debates in our material world. Experiential stories, according to Bell, relate to the intersections of the material and symbolic stories of cyberspace in our everyday life. Our daily interactions with the internet technology provide foundations for understanding the internet and its associated new media technologies. Experiential examples of the new media are evident in its ability to allow people: to more easily work from their homes, to form and sustain friendships and romantic attachments, to bank from their homes, to vote and engage in political and social-issue-based discussions and civic discourse, may empower shy people who find it difficult to participate in communication to share their views on issues. A dystopian view sees the advent of theft of personal information, considerable reduction in physical contact and face-to-face communication, virus threats to data and information storage as well as a lack of productivity in work. Broadly, the discussions on the study will be situated more in experiential understandings of cyberspace. New media and social media New media tools, internet based technologies and applications, provide platforms for social media tools to be used for all manner of conversations including civic discourses (Simon, 2007, pp. 258-259). The new media technology is quickly changing the communication and media industry with its study detailing how digital (computer) technology is applied to mass communications (Hoggatt, 1999). Pointedly the new media technology has not completely dislocated the significance of traditional media channels but thus created a convergence making its impact on society, commerce, and governance phenomenal. The Internet, satellite and cable data transmission, computer assisted mediations and research, multimedia publishing, mobile and phone interactions, and word processing are but examples of new media technology. New media technology has become revolutionary in its ability to handle behind the scenes work and become  the finished product (Hoggatt, 1999). Its ability to break down the obstructions of time and space, change the balance of power in equitable opportunities to communicate in the mass media are recorded contributions to the operations of contemporary societies (Nag, 2011; Hoggatt, 1999). A component of the new media technology is social media which is often erroneously used synonymously to represent new media. Social media refers to online technologies and practices that are used to share opinions and information, promote discussion and build relationships (Crown Copyright, 2009). The application shares the features of Participation, Openness, Conversation, Community, and Connectedness (iCrossing, 2008). According to iCrossing, social media can presently be found in the following basic forms: Social Networks:sites which allow people to build personal web pages and then connect with friends to share content and communication. Facebook, Myspace, bebo and Academia.edu are examples of social networks. Blogs: online journals with entries appearing with the most recent first. Wikis: websites which allow people to add content to or edit the information on them, acting as a communal document or database. The best-known wiki is wikipedia Podcasts: audio and video files that are available by subscription, through services like apple itunes. Forums: areas for online discussion, often around specific topics and interests. Forums came about before the term social media and are a powerful and popular element of online communities. Content Communities: organise and share particular kinds of content. The most popular content communities tend to form around photos (flickr), bookmarked links (del.icio.us) and videos (YouTube). Micro blogging: social networking combined with bite-sized blogging, where small amounts of content (updates) are distributed online and through the mobile phone network. Twitter the clear leader in this field.  [1]   Social media and New media in Ghana With about a 10% gain from 5% in internet penetration (Daily Graphic, 2012)Ghana is not likely to be isolated or insulated from global trends in internet and new media use, especially those associated with the social media. Universally, Facebook is noted as the most popular social media platform (eBizMBA, 2012), and is most recognized in Ghana as well. Currently, there are nearly 2 million Facebook users in Ghana ranking the country at number 69in global ranking of Facebook statistics (Socialbakers, 2012). Socialbakers statistics for October 2012 illustrates that Facebook penetration in Ghanais6.77%compared to the countrys population and 126.98%in relation to number of Internet users. The total number of Facebook users in Ghana is reaching 1,646,920 and grew by more than 435,160 in the last 6 months. About 41% of Ghanas Facebook user population is between 18 and 24 years, an age group that can be found typically beginning university education or exiting into the professional world. Chart (Socialbakers, Ghana Facebook Statistics, 2012) Figure : Ghanas Facebook user age distributions as at July 2012 http://api.socialbakers.com/charts/countries/users.html?country=ghanainterval=last-monthstate=0 (Socialbakers, Users Demography for the Ghana, 2012) Figure : Growth pattern of Facebook users in Ghana as at October 2012 YouTube, twitter and LinkedIn are also popular among Ghanaians. Though their popularity is high among the youth and IT savvy persons, statistics on these social media applications are rather low or unavailable. Statistics for twitter presented by Socialbakers present individual followership rather than an assessment on national. No Ghanaian profile or account is listed in the top 200 global accounts. The same applies with YouTube and LinkedIn. Ghana was one of the first African countries to get connected to the Internet between 1989 and 1990. However, the extent of use of the new media technology generally among Ghanaians is limited (Sey, 2011). This is a result of the underdevelopment of existing telecommunications infrastructure, though in recent times significant investments have been in developing them. The investments have been supported by a national communications policy which highlights the Government of Ghanas commitment to accelerating the socio-economic development process of the country through ICT (Republic of Ghana, 2003, p. 14; cited in Sey 2011). In the wake of this policy, there has been considerable improvements in internet connectivity which begun in the early 1990s with the slow bandwidth dial up access to the now high speed broadband connectivity. Mobile phone telephony is not only big on the African Continent but equally the predominate mode of telecommunications in Ghana. This is attributable to the generally poor development of the fixed line infrastructure in the country. As at the year 2007 just over one fixed line existed per 100 inhabitants (Sey, 2011). Ghanas National Communications Authority announced a mobile telephony penetration rate of about 88.6% as at January 2012 with the leading service provider recording over 10 million subscriptions (Myjoyonline, 2012 ). New media uses of in Ghana Several accounts have been given for the varied uses of the new media technology in Ghana. The technology is appropriated to businesses and community development. For some Ghanaians the Internet serves as an escape mechanism to connect with the Western world as a poverty reduction strategy (Sey, 2011 citing Slater Kwami, 2005). The Internet provides a means to connect with people in developed countries who are seen as prospective sources of financial aid for their migration out of Ghana. Those with no intent to physically leave the country enjoy Western life, indirectly, through foreign content online available via new media tools. Other uses of the new media include sending e-mails, finding and communicating with pen pals, applying to schools abroad, watching movies, listening to music, and playing games (Alhassan, 2004; Burrell, 2009; Daily Graphic, 2003; Slater Kwami, 2005; Cited in Sey 2011). Political parties have also embraced the new media technology and are using social med ia particularly to grasp the attention of young people. A Communication official of the New Patriotic Party says the party adopts a writing style suitable for the social media in its messaging as the technology creates a better communication channel between the party and voters. The National Democratic Congress says the interactive nature of social media facilitates incorporating feedback from voters into the partys decision making processes (Boakyewaa Pokua, 2011). Amongst Students of the University of Ghana, the most popular social media tool is Facebook (Oduro, 2011). Oduro says Facebook uses are varied; including meeting new friends, sharing information on academic work, and updating family and friends with what is happening in ones life. With mobile telephony, Ghanaians surf the internet, store music, receive SMS alerts on international and sports news, send funds, chat via instant messaging services like Whats App or BBM, and even watch mobile TV. Some political parties are raising funds for their political activities through the use of SMS systems (Amega-Selorm, n.d). As the 2012 Presidential and Parliamentary elections draw close, civil election monitoring is being promoted via mobile telephony. The African Elections Project is enabling mobile phone users to be part of the election reporting and monitoring (GNA, 2012). Civic discourse and principles of civic discourse Making reference to the Hurricane Katrina which devastated the Gulf Coast of the United States of America, the Institute for Civic Discourse and Democracy (2006; pp1) suggests that civic discourses may have the potential to help mitigate the impact of crisis and also help prepare for the next. According to the ICDD, energies spent on media discussions following the disaster which focused on blames and accusations could have been used to discuss how victims of the disaster could be helped. The ICDD suggests that focusing on what mattered rather than blame games could have helped address human need during the crisis or its immediate aftermath. Civic discourse is purposeful communication carried out among citizens dedicated to sharing perspectives and constructing possible actions on issues that matter (ICDD 2006). Effective civic discourse ought to establish principles of inclusiveness, reflection, reciprocity, rationality, recognition of difference, and moderation. Thus the following are identified as Good Principles of Civic Discourse: Provide framework for dialogue (establish ground rules; framework should recognize any cultural differences) Provide all with voice (create safe rhetorical space; manage inequalities of access and power) Focus on issues. Invite/encourage a variety of perspectives (inclusiveness) Value evidence variety testimony, statistical evidence, narrative story telling Seek common ground and consensus when possible Avoid personal attacks Resist relying on ideological sloganeering Seek to understand rather than to persuade Problem statement Studies suggest citizens disconnections from civic life in our present information society (Banaji Buckingham, 2010). These are noticeable among younger generations in Western democracies (Putnam, n.d.). The United States, Germany, Sweden, and the United Kingdom have all recorded younger peoples withdrawal in participating in conventional politics and government (Bennett, 2008, p. 1)which constitute civic activities, in alarming numbers. Americans in the last three decades of the 20th century has witnessed much less engagements in terms of political participation, charitable contributions, involvement in community organizations, and even participation in social activities with some of these trends obvious among college students (Sander Putnam, 2010; Putnam, n.d.). Despite a withdrawal from offline civic life, studies suggest interests in online civic engagements. Online engagement sites facilitate offline activities permitting the youth to access information about issues that affec t them as well as create and maintain connections with their peers for feedback. Ghana is not insulated from the phenomenon of civic recession. A district director of the National Commission for Civic Education (NCCE) in an online publication revealed the decline in civic engagements attributing it to polarised political discourses often at the grassroots (GNA, 2012). The long historic periods of military authoritarian government has probable contribution to Ghanas civic recession. These were periods characterised by a stifled atmosphere for free civic discussions without fear of arrest and or detention. However, the new democratic dispensation gives opportunity for civic participation in social and political discourses mainly through traditional media. The younger generation of Ghanaians, a good of whom maybe enrolled in the universities, increasingly seek to master the use of the internet and new media technologies including social media to express themselves, explore their identi ties, and connect with peers the opportunity to utilise social media to promote civic discourses amongst their social networks is not readily known. The study thus seeks to ascertain the use of social media for civic discourses amongst students of the University of Ghana and will speak to the questions: Are students of the University of Ghana engaged in civic discourses? Are the discourses extended to or carried via the social media? Are there any benefits of engaging in civic discourse via the social media? Are the civic interactions on the social media platform guided by principles of civic discourses? Purpose This study looks to identify and assess civic discourses of students of the University of Ghana as carried via the social media site. Traditional media following their innovations have provided channels for civic discourses. Professional journalism may account for education on what is civically and politically relevant (Akilah, 2012). Thus the publication of journals, articles, letters and the broadcast of views from varied perspectives provide opportunities for all manner of citizens to engage and be engaged on issues that affect them and the communities they find themselves in generally. However, Robert Putnams description of a generation of Americans cut off from traditional forms of community life and civic engagement and have become passive consumers of mass media (Theater, 2007) suggest that the traditional media may have lost its lead in facilitating civic engagement amongst American citizens. Until recently, the print and broadcast media were restricted in their ability to provide all the characteristics of openness, participation, conversation, connectedness and community at the same time as the social media provides. With about seven (7) billion of the worlds population online or accessing the internet through its varied sources (Internet World Stats, 2012), the broadcast media particularly incorporates social media tools in programming to encourage contributions from its audiences. The print media has also adopted a presence on the internet and incorporated social media characteristics in order to maintain relevance in our increasingly sophisticated world. Objectives The study objectives are: to evaluate whether civic discourses take place among students of the university of Ghana. to identify the forms of such civic discourses students of the university of Ghana are engaged in. to ascertain whether such discourses conform to the principles for civic discourses. Significance of the study There is a gap in literature detailing or explaining civic interactions among Ghanaian students particularly those in tertiary institutions. With the advent of the phenomenal social media, many a youth who are mostly likely to be in tertiary education are engaged in various activities on social media. This study will thus provide data and contribute to filling the gap on social media uses for civic discourse interactions among students of the University of Ghana and make recommendations on the possibility of nurturing a generation of elites who adopt technology to further discourses that affect how they are governed and their society at large. Findings from the study can help in selecting and developing alternate communication channels for the promotion of civic discourse in Ghana and among an increasing youthful population enchanted by the new media and its varied applications. Structure of the thesis The design, procedure and findings of the study are presented in seven (7) separate chapters. In each chapter an introduction of the chapter details is presented. The first chapter sets the context of the study by introducing the place of social media in our world today. It further presents patterns of understanding the internet technology on which the social media application is delivered. An overview of new media technologies is also presented situating the nature of use in the Ghanaian context. The aim of the study, research questions and significance are all placed in this chapter. Chapter Two (2) presents the theoretical framework for the study. Three theories underpin this study: a) Democratic theories would be discussed, b) Discourse Theory and c) Deliberation Technology Theory. Chapter Three (3) presents a review of some scholarly works conducted around the use of online technologies and tools for civic or citizen conversations and participations in decision making processes. Chapter Four (4) details the methodology used for the study. A detail of the design, data gathering procedure and analysis of the data are explained. The Chapter Five (5) presents findings from the study from which interpretations and discussions are provided in Chapter Six (6). The final Chapter Seven (7) concludes with summarises of the results, limitations of the study and recommendations for further studies in the subject area. A list of sourced work is presented in the appendices section. The section also includes data gathering tools used for the study.

HUMAN BEINGS AND NATURE DURING THE REVOLUTION OF THE MIND Essay

HUMAN BEINGS AND NATURE DURING THE REVOLUTION OF THE MIND "Enlightenment is man's release from his self-incurred tutelage. Tutelage is man's inability to make use of his understanding without direction from another. Self-incurred is this tutelage when its cause lies not in lack of reason but in lack of resolution and courage to use it without direction from another. Dare to Know! Have courage to use your own reason!- that is the motto of enlightenment." -Immanuel Kant, 1784 (1) From the sixteenth through the eighteenth centuries, a drastically new way of thinking developed in Western Civilization, a way of thinking that has shaped and defined the modern world. This new mode of thought evolved within two movements, the Scientific Revolution and the Enlightenment. These movements led Western Civilization to a departure from reverence for traditional authority, from a fatalistic view of the world, and from a blending of the spiritual and the secular, allowing the emergence of the individualistic, scientific, progress-oriented attitude that fuels the Western world today. The thinking of the leaders of the Scientific Revolution and the Enlightenment built upon and revolutionized that of Medieval and classical intellectuals. It introduced a belief that human beings could learn to control and conquer nature, defining their lives in new ways and leaving a fear of the supernatural behind. Departure from Traditional Authority The most obvious form in which this new way of thinking deviated from the norm was its rebellion against traditional authority, particularly the powerful authority of the Church. The rebellion against traditional authority, particularly the powerful authority of the Church. The astronomer Nicolaus Co... ...vilization, ed. Perry M. Rogers (Upper Saddle River, NJ: Prentice Hall, 1997): p. 23-24. 19. Marquis de Condorcet, "The Progress of the Human Mind," in Aspects of Western Civilization, ed. Perry M. Rogers (Upper Saddle River, NJ: Prentice Hall, 1997): p. 25-26. 20. William Harvey, "I Learn and Teach From the Fabric of Nature," from On the Circulation of the Blood, in Aspects of Western Civilization, ed. Perry M. Rogers (Upper Saddle River, NJ: Prentice Hall, 1997): p. 20-21. 21. Voltaire, "If God Did Not Exist, He Would Have To Be Invented," in Aspects of Western Civilization, ed. Perry M. Rogers (Upper Saddle River, NJ: Prentice Hall, 1997): p. 35-36. 22. Immanuel Kant, "What Is Enlightenment?" in Aspects of Western Civilization, ed. Perry M. Rogers (Upper Saddle River, NJ: Prentice Hall, 1997): p. 32.

The Unwavering Character of James Fenimore Coppers Deerslayer :: Character Analysis, Deerslayer

The Unwavering Character of James Fenimore Copper's Deerslayer James Fenimore Copper presents Deerslayer as a man of integrity, virtue, and honor. He is a warrior who lives by his word. Even if the situation places his life in jeopardy, he refuses to abandon what he believes in and what he says he will do. Deerslayer’s greatest display of character and honor is seen when he refuses to compromise his standards even though it threatens his life. After saving Hist from the Hurons, Deerslayer was taken captive by them. The Hurons respected Deerslayer for his honesty and integrity and therefore treated him accordingly. When the time came for Deerslayer to pay for his crimes the Hurons devised a situation that would spare his life. To pay for the life Deerslayer took the Indians requested that Deerslayer stay among their people and provide for the fallen Indians family and take the widow for his wife. â€Å"Take the gun; go forth and shoot a deer; bring the venison and lay it before the widow†¦feed her children; call yourself her husband† (Cooper 458). To take an Indian wife went against Deerslayer’s beliefs and convictions. Marrying a woman outside his religion and traditions would cause him to compromise his morals and standards. Even though marrying the Indian woman would spare his life he politely objects and refuses their conditions. â€Å"I feared this,† answered Deerslayer,†¦I did dread that it would come to this. He then proceeds to explain to Mingo, â€Å"I ‘m white, and Christian – born; ‘twould ill become me to take a wife, under redskin forms, from among the heathen. That which I wouldn’t do in peaceable time†¦still less would I do behind clouds, in order to save my life† (Cooper 458)

Conditioning and Mind Control Essay

An Orange, a Tomato, and Mind Control: A comparison between Anthony Burgess’ A Clockwork Orange; Jonathan Demme’s The Manchurian Candidate; and George Orwell’s 1984 in relation to mind control and human conditioning. Mr. Robinson ENG 4U Nykki Armstrong January 10. 13 The greater the power, the more dangerous the abuse – Edmund Burke Muammar Gaddafi, Benito Mussolini and Adolf Hitler all have one vital thing in common; these men all had an overwhelming greed for power and control.It was through fear and subtle conditioning that they won their power, and it was at the height of their power that the societies they had oppressed rebelled. Just as Edmund Burke says â€Å"the greater the power the more dangerous the abuse†, it was their abuse of power that led to their demise. This idea of how achieving complete power over society and the individuals therein through conditioning cannot last forever, and will inevitable lead to a rebellion and retaliation is explored by the novels 1984 by George Orwell and A Clockwork Orange by Anthony Burgess, as well Jonathan Demme’s film The Manchurian Candidate.Both A Clockwork Orange and The Manchurian Candidate develop this theme through the use of an unlikely anti-hero (who is also the spokesperson for the authority attempting to gain control), the individual struggle to maintain the most basic control (while the authority counters their every effort), and the juxtaposing symbols (that mirror how society is violating the natural order). In Burgess’ novel the protagonist, Alex, is a typical delinquent; he breaks any and all rules without any concern for the repercussions.Naturally, the reader comes to dislike him. Unexpectedly though, Burgess makes the reader feel Pathos for Alex, as he becomes a test subject for the government’s new Ludovico Technique. In an attempt to rid the streets of teenagers like Alex, they select him – being the worst of them all – to become their spokesman of sorts. The doctors involved in his â€Å"treatment† go to extreme lengths to rid him of any qualities they have deemed unacceptable in a perfect society.The beginnings of their treatment seems to mimic the basis of Skinner’s operant conditioning, although they take things many steps farther than he could, â€Å"Skinner employed punishment in one early experiment and was so disturbed that he never used it again†, whereas the doctors in A Clockwork Orange do anything they feel necessary (Freedman). The doctors turn his every action against him, and cause him seemingly endless mental anguish, eventually conditioning him to conform to essentially anything they decide. The plan of the government backfires as soon as they release him.Once society has seen what the government has done, they vehemently reject the idea. After this, society’s view of Alex changes drastically; he switches from a fearsome troublemaker to a fragile victim: â €Å"Another victim†¦A victim of the modern age† (Burgess 113). This idea of society and the individuals therein rejecting the controversial plans of their government is also prevalent in the film The Manchurian Candidate. In an attempt to gain all the governmental power, Sergeant Raymond Prentiss Shaw has his mind controlled by high authorities.Due to his own ideology, without being under anyone’s control, Sergeant Shaw would be an ideal presidential candidate, but he would be an independent one, â€Å"I believe in freedom†¦Ã¢â‚¬ (The Manchurian Candidate). The people of power in the film believe that in order to achieve a perfect utopia, they must govern everything. When presented with the idea that his thoughts may not be his own, Sergeant Shaw is in disbelief, and thus begins the viewer’s idea of him as a protagonist. Similarly to Alex in A Clockwork Orange he begins an internal struggle to overcome the conditioning and mind control that has been imposed on him.At the end of the film, he successfully overpowers the control that was being held over him, and rebels against it. It is his rebellion that causes the entire plan to fail, thus making him a victimised anti-hero in the same sense as Alex. Contrastingly to both Alex and Sergeant Shaw, the protagonist in Orwell’s 1984 does not become a hero at all. While he does struggle to gain power and the most basic control over his life, Winston does not succeed. Rather than being the force to overthrow the corrupt and suppressive society in which he ives, he becomes yet another powerless victim. In this sense, he mirrors both Alex and Sergeant Shaw; they are all powerless against their oppressors. The key flaw in the strategies of the government in both A Clockwork Orange and The Manchurian Candidate is that they explicitly tried to condition their subjects using physical and intimidation processes. The reason that Big Brother in 1984 was so successful in oppressing nearly everyone is that they did their controlling more implicitly through â€Å"reality control†, and by coercing the citizens to condition themselves.They began using a Hitler-like control method – turning everyone against each other to guarantee that no one will help anyone. The society in 1984 is a mob mentality; everyone is so caught up in the moment that they do not dare counter the group, â€Å"Of course he chanted with the rest [during the two minutes hate]: it was impossible to do otherwise†¦ to do what everyone else was doing, was an instinctive reaction† (Orwell 19). It is through the events that victimised him that Sergeant Raymond Shaw begins to understand his own thoughts and his unclear past.Once he begins to question specific aspects of his life – such as the events that occurred while he was at war – he is able to discover what is really going on. In order for him to be controlled, a specific line must be recited. When Sergeant Shaw is aware of how his mind is being controlled, he is able to attempt to fight it. This is depicting his mental struggle to maintain control over himself. At one point, Rosie, a woman affiliated with Sergeant Shaw’s platoon-mate says â€Å"Maybe I was feeling fragile at the time† (The Manchurian Candidate).This line encapsulates the underlying theme throughout the entire movie – the fragility of the human psyche, especially when one is out of control of themselves. It is Sergeant Shaw’s battle to overcome this fragility that leads to his eventual rebellion. This fragility is mimicked by Alex in Burgess’ novel, through Alex’s reaction his life and his struggle to maintain his personality while undergoing the Ludovico Treatment. Alex views himself as a leader, and therefore he must conserve that powerful role in his gang to continue to have his sense of self.When that power is threatened by George, Alex’s preservation instinct is triggere d and he physically fights to regain the order that had previously been established; â€Å"Now we’re back to where we were, yes? † (Burgess 42). This struggle to cope with a change of power is also seen during his stay in the Ludovico Treatment center when he realizes he has been conditioned, â€Å"‘You are being made sane, you are being made healthy’ ‘That I will not have†¦nor can I understand at all’† (Burgess 81). When all power has been taken by the higher authority, Alex has been â€Å"turned into something other than a human being† (Burgess 115).This sense of dehumanising a person coincides with the theme of countering the natural order to gain ultimate power shown through the symbols used in Burgess’ novel. One of the key symbols is that of the clockwork orange. Creating a clockwork orange is to completely destroy all that is natural about it, thus ruining it, in an effort to create something controllable and m echanised. Bruce Olsen states in his analysis of the novel that â€Å"a clockwork orange applies to the conditioned Alex as well: Though he appears natural from the outside, he is thoroughly unnatural within†.This statement becomes a theme in both the novel and the movie The Manchurian Candidate. Another symbol is Beethoven’s Ninth Symphony which is a peaceful song, and for Alex, the only way to feel appropriate emotions. During the Ludovico Treatment, the song is used against him in order to condition him – again, taking something beloved and natural and making it evil, â€Å"Using Ludwig like that†¦ and I was really sick† (Burgess 85). Another reoccurring symbol is that of water. Water is typically associated with renewal and life, which is how it is portrayed in Burgess’ novel.Alex imagines his body â€Å"being like emptied of as it might be dirty water and then filled up again with clean†, symbolizing his new start after his rebelli on against his oppressors (Burgess 127). Another piece of literature in which water is used to wash away sins and aid in the renewal process is Shakespeare’s â€Å"Macbeth†. The main instance in which the symbol of water is used for cleansing the spiritual body is when Lady Macbeth is attempting to wash the blood from her hands in her sleep. Like Alex, she realizes it makes her impure and yearns for an opportunity to remove it from her body and mind.Water is also a prevalent symbol in The Manchurian Candidate. Unlike in A Clockwork Orange the water in the film is juxtaposing its typical meaning. In the film, Sergeant Shaw kills his competitor in the lake. Clearly, murder is unnatural and for Sergeant Shaw, as is the case for most people, it is unthinkable. Unthinkable that is, until the authority controlling him tells him otherwise. This illustrates the complete control held over him by whoever is dictating his actions, leaving him with â€Å"no power of choice any lo nger† (Burgess 115).Coinciding with the clockwork orange motif in Burgess’ novel, there is a tomato motif in Demme’s film. Likewise to an orange, a tomato is natural. In the film, it is used for testing to reconfigure genetics and implantation of memories. The government plans on taking something natural, and using it for their own awful needs in their quest for ultimate power. Finally, though it is natural to want basic control and power over oneself, violating another individual or society’s right to that same control will have dire consequences.As seen through Burgess’ A Clockwork Orange, Demme’s The Manchurian Candidate, and Orwell’s 1984, oppression and gross abuses of power will ultimately lead to the destruction of said power and the rebellion of the oppressed. Referencing what Edmund Burke is quoted as saying above, any large amount of power will eventually cause greed and destruction. Burgess and Demme use the archetypal anti- hero, the internal conflict within that hero, and the reoccurring symbols to explore that theme of the destruction caused by misused power, whereas Orwell offers the alternative – succumbing to the power, and accepting a total loss of control.Works Cited Burgess, Anthony. A Clockwork Orange. London: Penguin Books, 1972. Print. Orwell, George. 1984. London: Penguin Books, 1987. Print. Demme, Jonathan, dir. The Manchurian Candidate. 2004. Paramount Pictures. DVD-ROM. Olsen, Bruce. â€Å"A Clockwork Orange. †Ã‚  Masterplots, Fourth Edition  (2010). Journal. Freedman, David H. â€Å"The Perfected Self. †Ã‚  Atlantic Monthly  June 2012: 42-52. Literary Reference Center. Web. 9 Jan. 2013. .

Sun Chips Case

0817 General Assessment of Sunchips’ test market results. Pros A pro would be that Frito-Lay knows where the majority of their sales are happening. Due to about 90 percent of them being in supermarkets and convenience stores. It is also a pro that they have determined what percentage of each size package and flavor they are selling. In addition they have also determined the percentage of cannibalization that will happen. Another pro is that the cumulative repeat percentage steadily rose every week. Cons A con to these test market results would be that they have only been run for ten months.The results could be ballooned considering that they are introducing a new product. Another con would be that only about 1 in 5 households (less than 20%) have tried the product. And out of that 20 percent only 41. 8 percent had repeat purchases. Continue test market for another six months Pros A pro for continuing test marketing for six additional months would be that they would get even mo re accurate test market results. In addition, they will have the advantage of seeing how much word of mouth can raise their cumulative trial and repeat percentages. ConsThe con to continuing test marketing for six more months would be that if they don’t go ahead and launch nationally a competitor might launch a similar product nationally and upstage Frito-Lay. Therefore, the opportunity to be first-to-market would be lost. Another con could be that if their data is accurate they are losing significant profit for the next six months. Introduce Sunchips nationally with the same introductory strategy. Pros A con to this strategy would be that if the test market results are accurate, then Frito-Lay would profit from their new product and know all the necessary details of cannibalization.Yet, if the test market results are accurate then Frito-Lay should definitely introduce Sunchips nationally. Frito-Lay’s revenue goal for Sunchips 100 million if introduced nationally. Reve nue in the M-St. Paul Minneapolis from triers and repeaters was about 512,000 and 620,000 respectively. The M-St. Paul Minneapolis area accounts for 2. 2 percent of the 90 million snack ship user households in the U. S. By extrapolating the results from M-St. Paul Minneapolis to the U. S. , Frito-Lay can expect revenue to exceed 110 million. ConsA con would be the possibility of the ten month test market results to be inaccurate. In this case Frito-Lay would have launched nationally too soon. In addition, Frito-Lay will be giving up the opportunity to test out different strategies. Introduce Sunchips with some strategy modification (more advertising, larger package sizes, another flavor) Pros More advertising would lead to more brand awareness and possibly more sales. Larger package sizes would be good if sold at the same price per ounce. They would give customers another option.Adding another flavor would increase sales and possibly gain new customers. Cons The con to more advertis ing would be more spending, which takes away from profits. The problem with larger package sizes is that they would have to produce and distribute a whole new package. The con to adding another flavor is that it would increase cannibalization from 30 to 35 percent. There is also a con to the combination of adding a larger package and a new flavor. By adding these two, stock-keeping units would double from six to twelve, therefore going from two flavors and three sizes (6) to three flavors and four sizes (12).